Friday, April 28, 2006
How to Be Your Own Publicist by Jessica Hatchigan
This book begins by explaining the basics of generating publicity, and then takes the reader step by step through the processes. From creating a 'hook' for your product to crafting news releases and pitch letters, Hatchigan covers it all. Bonus Points - concise tips with real life examples of strategies that work, are scattered throughout the book. Easy to use templates help the amateur, and even a professional could use the book as a quick guide to prepare for television and radio appearances and use the many resources in the back of the book. As an author, I intend to implement many of the suggestions in How to Be Your Own Publicist, and recommend the book to anyone like myself - someone eager to maximize publicity efforts.
Paperback: 240 pages
Publisher: McGraw-Hill; 1 edition (June 15, 2002)
NOTE: This book was given to me by Active Christian Media for the purpose of receiving reviews.